The BBA in Professional Accounting at HKUST's School of Business and Management is designed to groom students to become trusted accounting professionals with a solid foundation in business and accounting, plus communication and leadership skills. The curriculum integrates seminars led by industry leaders and offers pathways tailored for students pursuing either general business accounting or professional qualifications such as the HKICPA QP pathway. The program provides extensive enrichment opportunities, including internships with Big 4 CPA firms, student exchanges, and case competitions. It is accredited by AACSB International, HKICPA, ACCA, and CPA Australia. Students can also opt for the 'Accounting Analytics' track focusing on data analytics in accounting, reflecting modern industry needs. Flexibility for double major and scholarships is available. Core subjects include financial accounting, management accounting, taxation, auditing, and business law, with electives in corporate strategy and accounting analytics.