The Goizueta Bachelor of Business Administration (BBA) at Emory University is a nationally top-ranked, STEM-designated undergraduate business program. It provides a rigorous foundation in business fundamentals, critical and reflective thinking through a liberal arts core, and extensive opportunities for experiential learning, professional development, and specialized study. Students first complete general education and BBA prerequisites, then matriculate for in-depth business training across five functional areas, with more than 70 elective courses and multidisciplinary options. Goizueta emphasizes intellectual rigor, flexible curricular pathways, and meaningful alumni connections, preparing graduates for leadership and impact in diverse business fields.