The MSc in Marketing at Lancaster University is a conversion programme aimed at graduates from both marketing and non-marketing backgrounds. Delivered both on campus and online (in partnership with INTO Lancaster University Study Centre), it provides a foundational and advanced understanding of key marketing functions and strategy. The curriculum covers core concepts, strategic marketing, branding, digital analytics, consumer and B2B decision-making, and includes applied coursework, a company-commissioned dissertation and skill-building activities. The programme is double-accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), enabling students to earn professional credentials alongside the degree. Graduates are prepared for diverse marketing careers in global contexts and benefit from Lancaster’s active careers service and alumni network.