The Bachelor of Science in Marketing Management at the Martin J. Whitman School of Management, Syracuse University, prepares students for the complexities of today’s dynamic and diverse marketplace. Students learn to understand changing customer needs, segment and develop global markets, bring new products and services to market, and build profitable customer relationships. The curriculum emphasizes digital marketing, data analytics, and the development of persuasive communication strategies. Graduates are equipped for a variety of careers such as advertising, digital communications, consumer packaged goods, retail management, consulting, technology, and ecommerce. Team-based projects and experiential learning are key components, ensuring students can create sound marketing strategies and respond to challenges like competition and regulation in the global market.