The Bachelor of Business program at the Faculty of Arts, Business, Law and Economics, University of Adelaide offers a major in Digital Marketing and Communication. The curriculum delivers comprehensive knowledge and practical skills in areas such as digital media in business, consumer behavior, brand management, content creation, digital customer engagement, and advanced digital promotion. Students may also include an internship, industry project, or overseas study tour for practical experience. The program is designed to prepare graduates for roles in digital marketing, communications strategy, content management, and related business fields.
来源:
https://international.adelaide.edu.au/admissions/apply/admission-requirements