The BA (Hons) Business Management with Marketing at Leeds University Business School offers a rigorous curriculum accredited by the Chartered Institute of Marketing (CIM). The programme blends strategic business management with a strong emphasis on marketing, including areas such as consumer behaviour, marketing strategy, advertising, and digital marketing. Students develop vital skills in analytics, leadership, and communication. The course includes flexible pathways (from year 2) like Analytics, Consulting, Enterprise & Innovation, and Ethics & Sustainability, allowing personalisation of learning to suit career goals. Teaching includes lectures from industry leaders and opportunities to engage in a vibrant business environment. Graduates leave with a comprehensive understanding of modern business and marketing, equipped for a wide range of careers.