The BA (Hons) in Marketing programme at the College of Professional and Continuing Education (CPCE), affiliated with The Hong Kong Polytechnic University, is designed to provide students with a holistic business education focused on marketing. The programme covers key principles, strategies, and analytical tools essential for effective marketing in the modern business environment. Students gain competencies in analysing, planning, implementing, and controlling marketing decisions, as well as skills in research, communication, and technology relevant to the marketing field. Graduates are prepared for careers in marketing management, advertising, and related business roles. The curriculum includes opportunities for practical experience, such as internships and work placements, fostering professional development and industry readiness. 来源： https://www.speed-polyu.edu.hk/programme/bachelor-of-business-administration-honours-in-marketing-management-full-time-4-years https://www.polyu.edu.hk/fb/Study/UG/old_Non-JUPAS-Senior/Bachelor-of-Business-Administration-Honours-in-Marketing?sc_lang=en https://www.cpce-polyu.edu.hk